Indians Use Bitcoin To Buy Consumer Items


Indian bitcoin exchange Unocoin will now allow its users to purchase everyday consumer items such as pizza, coffee, and ice cream in the country using bitcoin, local news outlet News18 reported. The feature will provide Unocoin customers with branded voucher options in its mobile app, redeemable with BTC and used for regular purchases.

Instead of having bitcoin function as the actual medium of exchange, Unocoin will introduce a new feature to ease its customers into spending their bitcoin for products, including coffee or pizza. The exchange will provide the user options on vouchers, which they can choose and have the corresponding BTC amount be deducted from their app balance. The voucher code will then be forwarded to the customer and be exchangeable for goods and services from that brand.

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